You sure can.

Your site will start out with content we provide to give you a jump on your online marketing.  However, you will have the ability to customize just about anything on the site.  You can change the theme, colors, images, text, links, menus, pages, and more at any time and as often as you wish.

Though we generate your first content, we highly encourage you to begin customization as soon as you can.  Add or remove content, edit text and images, and generate new original content to build your SEO, Search Engine Optimization.

Even if you like the content we provide, if you will rewrite paragraphs for originality, it will help with your SEO.  All of the information is there; you're just putting it into your own words.